Incorporating drone shots into your video and photography productions can elevate your storytelling, offering unique perspectives and visual depth that traditional shots often miss. Drone shots are not only visually striking, but they also serve to enhance the narrative and create a deeper connection with your audience. For decision makers in photography and video production services, it’s essential to understand how to best utilize drone footage to maximize impact and engagement.
In this post, we’ll explore simple yet powerful ways to use drone shots in your storytelling and how integrating them into your production can set you apart from the competition.
1. Establishing Shots: Setting the Scene
One of the most impactful ways to use drone shots is as an establishing shot. An establishing shot sets the stage for the story, providing context and offering viewers a sense of place. Drone shots allow you to showcase a wide range of landscapes or urban environments from above, making it easy to convey the scale of a setting.
For example, in a corporate video or promotional piece, a drone shot of an office building or industrial complex can instantly convey the size, sophistication, and professionalism of the business. Similarly, for real estate marketing, drone shots of a property can help highlight the layout and location, offering potential buyers a complete overview of the space.
Drone shots provide an unparalleled ability to establish the physical and emotional context for a video, giving viewers a broad view that immediately communicates the essence of the location or event.
2. Tracking Shots: Adding Motion and Energy
Drone tracking shots follow a subject or event, adding dynamic movement to your video and driving the narrative forward. Whether it’s a person walking through a workspace, a vehicle driving down a road, or a product moving through a manufacturing process, drone tracking shots create a seamless flow of motion.
These types of shots are especially effective in corporate storytelling, where you want to capture the pace and energy of a business or event. The smooth and continuous motion of drone tracking shots can emphasize the movement of people or objects in a way that ground-based shots simply cannot match.
The ability to track subjects in motion adds both visual interest and a sense of freedom, allowing your viewers to feel connected to the action, whether it’s a bustling office or an exciting event.
3. Unique Perspectives: Shifting the Point of View
One of the most exciting aspects of using drones is the ability to shift the viewer’s point of view, offering angles and perspectives that would be otherwise impossible or impractical to capture. From flying above a subject to capturing angles from beneath or through tight spaces, drones can transform the way a story is told visually.
For example, a drone can fly low over a field to capture the expansive nature of a product in an outdoor commercial or swoop through a factory to show off the scale of a manufacturing process. By taking the viewer to new heights (both literally and figuratively), drone shots can amplify the emotional impact and keep the audience engaged through unique and stunning imagery.
Drone shots can also be particularly effective when shooting complex scenes or locations that require multiple perspectives to tell a full story, such as in large-scale corporate events or intricate product demonstrations.
4. Aerial Close-Ups: Bringing Detail into Focus
While drones are best known for sweeping, wide-angle shots, they can also be used for stunning close-ups and detailed shots. Flying a drone at lower altitudes, you can create intimate moments that highlight specific features, such as a product in use or a key individual during an interview or event.
This technique can work particularly well in corporate video productions where you need to showcase intricate details of a product, service, or person. Whether it’s zooming in on a hand working on a machine or capturing the precision of a manufacturing process, drones provide an innovative way to bring attention to the finer details of your subject.
5. Dynamic Transitions: Adding Seamless Movement
Drone shots can also be used to create dynamic transitions between different scenes, locations, or perspectives. A drone can effortlessly glide from one shot to another, providing a smooth, fluid transition that keeps your video flowing without awkward cuts. This is especially useful in longer-form corporate videos or promotional pieces where you want to maintain a steady pace and keep the narrative engaging.
A smooth aerial transition between two locations can also serve as a metaphor for progression or change, adding to the emotional weight of the story.
6. Enhancing Mood and Atmosphere: Setting the Tone
Drone shots can be highly effective for setting the tone or mood of a video. Whether you’re aiming for a sense of awe, calm, exhilaration, or even tension, drones can help communicate the emotional undercurrent of a scene.
- For a calm and peaceful tone, you can use slow-moving drone shots over serene landscapes or tranquil corporate environments.
- For a more energetic or exciting tone, fast-moving drone shots can follow an action-packed sequence or corporate event, capturing the intensity and movement of the moment.
The ability to control the speed and movement of the drone allows you to tailor each shot to the precise mood you wish to convey.
St. Louis Aerial Photography: Your Trusted Partner for Expert Drone Storytelling
At St. Louis Aerial Photography, we specialize in using drone shots to elevate your video and photography productions. As a full-service professional commercial photography and video production company, we have the right equipment, creative expertise, and experience to bring your vision to life.
We offer comprehensive studio and location video and photography services, complete with editing, post-production, and licensed drone pilots. Whether you need to establish a stunning aerial shot, follow a subject with dynamic tracking, or showcase intricate details in your production, our team has the tools and skills to meet your needs.
St Louis Aerial Photography & Video 