The Importance of Video Production for Growth Marketers in Service Businesses

Posted on 05/03/2023 by stlouisaerialphotography

Video production has become an essential tool for growth marketers in service businesses. It is one of the most effective marketing tools available, providing visually appealing information that is easily understood and keeps viewers interested 1. In this blog post, we will explore the importance of video production for growth marketers in service businesses.

Video Increases Sales Margins

One of the primary reasons why video production is important for growth marketers in service businesses is that it increases sales margins. According to Wyzowl Research, 87% of marketers feel that video has a direct, positive impact on sales 2. This is because video content is more engaging and memorable than other forms of content, making it more likely to convert viewers into customers.

Video Effectively Portrays Brand Identity

Another reason why video production is important for growth marketers in service businesses is that it effectively portrays brand identity. A well-produced video can convey the personality and values of a brand in a way that other forms of content cannot. This helps to build trust with potential customers and makes it more likely that they will choose your business over your competitors.

Video Content Keeps You on Top of Search Results

Video content also helps to keep your business on top of search results. Search engines like Google prioritize video content in their search results because it is more engaging and provides a better user experience. This means that by producing high-quality video content, you can improve your search engine rankings and drive more traffic to your website.

Video Can Explain Any Concept Clearly

Video production is also important for growth marketers in service businesses because it can explain any concept clearly. Whether you are trying to explain a complex product or service or provide instructions on how to use your product, video content can do so in a way that is easy for viewers to understand. This helps to reduce confusion and increase customer satisfaction.

Social Media Platforms are More Receptive to Branded Videos

Finally, social media platforms are more receptive to branded videos than other forms of content. According to video production professional Sarah Fisher, video increases content shareability, leading to 12 times the number of shares on social media than text and image content combined 3. This means that by producing high-quality video content, you can reach a much wider audience on social media and drive more traffic to your website.

Video production is an essential tool for growth marketers in service businesses. It increases sales margins, effectively portrays brand identity, keeps you on top of search results, can explain any concept clearly, and is more shareable on social media. By investing in high-quality video production, you can improve your marketing efforts and drive more growth for your business.

314-604-6544
stlouisaerialphotography@gmail.com

Create an Interview Video for Your Brand That Stands Out and Delivers Your Message

Posted on 04/08/2023 by stlouisaerialphotography

Creating an interview video for your brand can be an excellent way to promote your message and engage your audience. However, with so many videos being produced every day, it can be challenging to stand out from the crowd. That’s where your creativity and planning skills come in. A well-crafted interview video can grab the attention of your target audience and help you achieve your marketing goals. As a copywriter and digital marketing expert, I understand the importance of creating content that is both informative and engaging. In this blog post, I will share some valuable tips and tricks that can help you create an interview video that stands out and delivers your message effectively. So, let’s get started!

Choose the right interviewee and interviewer, prepare your questions and environment, capture high-quality footage, and edit your video for maximum impact.

Benefits of Interview Videos for Branding

Interview videos are a great way to showcase your brand and build engagement with your audience. Here are some of the benefits of creating an interview video for branding:

1. Create a Personal Connection with Your Audience

Interview videos can help you create a personal connection with your audience by showcasing the people behind your brand. This can help you build trust and credibility with your audience, leading to increased engagement and loyalty.

2. Showcase Your Expertise

Interview videos can be an excellent way to showcase your expertise in your industry. By featuring industry experts or thought leaders in your videos, you can position your brand as a thought leader and authority in your industry.

3. Highlight Your Brand’s Unique Selling Proposition

Interview videos can also help you highlight your brand’s unique selling proposition (USP). By featuring your USP in your videos and showcasing how it solves your audience’s pain points, you can differentiate your brand from your competitors and attract more customers.

Types of Interview Videos for Branding

There are several types of interview videos that you can create for your brand, depending on your marketing goals and target audience. Here are some of the most popular types of interview videos for branding:

1. Industry Expert Interviews

Industry expert interviews are a great way to showcase your brand’s thought leadership and expertise in your industry. By featuring experts in your industry, you can provide valuable insights and information to your audience, positioning your brand as a go-to resource for information in your industry.

2. Customer Testimonial Interviews

Customer testimonial interviews are a powerful way to showcase your brand’s value and customer satisfaction. By featuring happy customers in your videos, you can provide social proof and build trust with your audience, leading to increased conversions and sales.

3. Employee Interviews

Employee interviews are a great way to showcase the people behind your brand and build a personal connection with your audience. By featuring your employees in your videos, you can highlight your brand’s culture and values, leading to increased engagement and loyalty.

Planning Your Interview Video for Branding

Creating a successful interview video requires careful planning and preparation. Here are some tips to help you plan your interview video for branding:

1. Choose the Right Interviewer and Interviewee for Your Video

Choosing the right interviewer and interviewee for your video is critical to its success. Your interviewer should be someone who can ask insightful and engaging questions, while your interviewee should be someone who can provide valuable insights and information to your audience.

2. Prepare Your Questions and Set Up the Environment

Preparing your questions and setting up the environment for your interview is essential to its success. Your questions should be thought-provoking and relevant to your audience, while your environment should be visually appealing and conducive to a productive conversation.

3. Conduct the Interview and Capture the Footage

Conducting the interview and capturing high-quality footage is critical to your video’s success. Your interviewer should be able to keep the conversation flowing and engaging, while your camera operator should be able to capture high-quality footage that showcases your brand and interviewee.

Editing Your Interview Video for Maximum Impact

Once you have captured your footage, it’s time to edit your interview video for maximum impact. Here are some tips for editing your video:

1. Keep it Short and Engaging

Your interview video should be short and engaging, ideally between 2-5 minutes in length. This will help keep your audience’s attention and make your video more shareable.

2. Add Captions and Other Visual Elements

Adding captions and other visual elements to your video can help make it more engaging and accessible to a wider audience. Captions can also help improve your video’s SEO by making it more searchable.

3. Use High-Quality Audio and Video

Using high-quality audio and video is essential to your video’s success. Poor quality audio or video can make your video appear unprofessional and distract from your message.

Sharing Your Interview Video on Social Media and Other Platforms

Sharing your interview video on social media and other platforms is critical to its success. Here are some tips for sharing your video:

1. Choose the Right Platform for Your Audience

Choosing the right platform for your audience is critical to your video’s success. Different platforms have different audiences and engagement metrics, so it’s important to choose the platform that is most likely to reach your target audience.

2. Optimize Your Video for SEO

Optimizing your video for SEO is essential to its success. This includes adding relevant keywords to your video’s title, description, and tags, as well as optimizing your video’s thumbnail image.

3. Promote Your Video to Your Audience

Promoting your video to your audience is critical to its success. This includes sharing your video on social media, embedding it on your website, and sending it to your email list.

Measuring the Success of Your Interview Video

Measuring the success of your interview video is essential to identifying areas for improvement and optimizing your video strategy. Here are some metrics you can track:

1. Views

Tracking your video’s views can help you understand how many people are watching your video and how well it is performing.

2. Engagement

Tracking your video’s engagement metrics, such as likes, comments, and shares, can help you understand how well your video is resonating with your audience.

3. Conversions

Tracking your video’s conversion metrics, such as click-through rates and sales, can help you understand how well your video is driving conversions and ROI.

Conclusion

Creating an interview video for your brand can be a powerful way to promote your message and engage your audience. By following these tips and best practices, you can create an interview video that stands out and delivers your message effectively. Remember to choose the right interviewee and interviewer, prepare your questions and environment, capture high-quality footage, and edit your video for maximum impact. Finally, don’t forget to share your video on social media and other platforms and measure its success to optimize your video strategy for future success.

314-604-6544

stlouisaerialphotography@gmail.com

From Concept to Completion: A Step-by-Step Guide to the Video Production Process

Posted on 03/13/2023 by stlouisaerialphotography

As someone who has worked in the video production industry for many years, I am often asked about the process involved in creating a video, from start to finish. While it may seem like a daunting task, video production can be broken down into several manageable stages. In this article, I will guide you through the step-by-step process of video production, from concept to completion.

A well-produced video can help to increase brand awareness, generate leads, and drive sales.

Introduction to Video Production

Video production is the process of creating a video, from its conceptualization to its distribution. This includes planning, filming, editing, and post-production, and requires a team of professionals working together to bring the project to life.

There are several types of videos that can be produced, including promotional videos, corporate videos, explainer videos, and event videos. Each type of video has its own unique requirements and objectives.

Before beginning any video production project, it is important to identify the purpose of the video, the target audience, and the key message that needs to be conveyed.

Pre-Production Stage: Concept and Planning

The pre-production stage is the planning stage of video production. This is where the overall concept of the video is developed, and the logistics of the project are worked out.

During this stage, it is important to identify the key objectives of the video, the target audience, and the desired tone and style. This will help guide the rest of the production process.

Additionally, the pre-production stage is where the budget and timeline for the project are established. This includes determining the scope of the project, the resources needed, and the deadlines for completion.

Pre-Production Stage: Scriptwriting and Storyboarding

Once the concept and planning are in place, the next step is to develop a script and storyboard. The script will outline the dialogue and action that will take place in the video, while the storyboard will provide a visual representation of each shot.

The script and storyboard are crucial components of the video production process, as they provide a roadmap for the filming process. They also ensure that the video will convey the desired message and tone.

Pre-Production Stage: Location Scouting and Casting

Before filming can begin, locations for the shoot must be identified and secured. This includes scouting for the right setting, as well as obtaining any necessary permits.

Additionally, casting must be completed during this stage. This involves selecting the actors or presenters who will be featured in the video.

It is important to ensure that the actors or presenters are suitable for the project, and that they are comfortable with the script and any action they may be required to perform.

Production Stage: Filming and Capturing Footage

The production stage is where the video is filmed and the footage is captured. This involves setting up the cameras, lighting, and sound equipment, as well as directing the actors and presenters.

During filming, it is important to capture a variety of shots, including wide shots, close-ups, and medium shots. This will provide the editor with a variety of footage to work with during the post-production stage.

It is also important to ensure that the sound quality is high, as poor sound can greatly affect the final product.

Post-Production Stage: Editing and Sound Design

The post-production stage is where the raw footage is edited and refined. This involves cutting the footage down to the desired length, and arranging it into a cohesive story.

Additionally, sound design is completed during this stage. This includes adding music, sound effects, and voiceovers, as well as adjusting the levels of the sound to ensure that it is consistent throughout the video.

Post-Production Stage: Color Grading and Visual Effects

Color grading and visual effects are also completed during the post-production stage. Color grading involves adjusting the color and contrast of the footage to create a consistent look and feel throughout the video.

Visual effects can also be added during this stage, such as motion graphics or special effects. These effects can add visual interest to the video and help to convey the message more effectively.

Post-Production Stage: Adding Music and Final Touches

The final touches are added during the post-production stage. This includes adding any final touches to the sound design and visual effects, as well as adding the opening and closing credits.

Additionally, music is added during this stage. The right music can greatly enhance the final product, and can help to convey the desired tone and emotion.

Distribution and Promotion: Marketing Your Video

Once the video is complete, the final step is to distribute and promote it. This involves uploading the video to the desired platform, whether it be YouTube, Vimeo, or another platform.

Additionally, the video must be promoted through social media, email marketing, and other channels. This will help to ensure that the video reaches its target audience and achieves its key objectives.

Conclusion: The Impact of Video Production on Your Brand or Business

Video production can have a significant impact on your brand or business. A well-produced video can help to increase brand awareness, generate leads, and drive sales.

By following the steps outlined in this guide, you can ensure that your video production project is a success, and that it helps to achieve your key objectives.

If you’re interested in learning more about video production, or if you have a project that you would like to bring to life, please contact us today. We would be happy to help you with all of your video production needs.

Frequently Asked Drone Questions

Posted on 02/22/2023 by stlouisaerialphotography

WHO IS FLYING THE DRONE?

Our team of drone aircraft is flown by highly qualified, FAA certified, and certified pilots to provide the utmost safety at the site.

WHAT’S INCLUDED IN THE SERVICE?

We offer basic packages that come with raw video files of the flight, breathtaking photos and more. If you’d like a custom package, contact us and we’ll give you a fast, detailed quote.

Aerial Photography and Video | St Louis

WHERE IS THE DRONE FLIGHT SERVICE BASED?

Professional Drone Services is based in St. Louis We can quickly deploy an FAA certified pilot to many of the nearby cities in the Missouri and southern Illinois region. Additionally, we are willing to travel to just about any location where we would be requested!

WHEN WILL I RECEIVE MY FILES?

If you choose one of our aerial packages, you’ll get your photography and/or video files by the next day. If you choose a custom quote, we’ll discuss the turnaround time before the project gets underway.

Construction progress for FedEx in Marion, IL

DO YOU STILL FLY IN BAD WEATHER?

That depends on the forecast. We do not fly in the rain. We love capturing clouds, but want to give you the best images possible, so sometimes our pilots might need to reschedule due to the weather.

314-604-6544
stlouisaerialphotography@gmail.com
Robert Haller, Drone Specialist

Unlocking the Benefits of Aerial Photography and Video Services for Your Business: A Guide.

Posted on 01/27/2023 by stlouisaerialphotography

Aerial photography and video services can also help you collect data and analyze your business’s performance.

Using aerial photography and video services to capture high-quality images of your business can be a great way to increase visibility and maximize profits. With the right provider, you can unlock the full potential of aerial photography and video services to better promote and market your business. This guide will cover the various ways aerial photography and video services can benefit your business, from improving customer engagement and providing detailed analytics to creating unique promotional content and more. With the right provider, aerial photography and video services can be a great investment for any business.

Understanding the Benefits of Aerial Photography and Video Services for Your Business

Before choosing a provider and investing in aerial photography and video services, you should understand the benefits these services can provide for your business. First, if you own a retail business, aerial photography and video services can help you visually highlight your products and store layout to maximize sales and customer engagement. If your business sells real estate, aerial photography and video services can help you showcase properties in a way that is more engaging than simple photos and videos from the ground. Finally, if you own a service-based business, aerial photography and video services can help you visually highlight your work and create helpful documentation for customers. Overall, aerial photography and video services can be a great tool for any business looking to visually engage their customers and create high-quality branding and promotional materials.

How Aerial Photography Enhances Your Brand and Promotions

Aerial photography can help visually enhance your brand and promotions by capturing images from high above the ground. This allows you to visually engage your customers by showcasing your products and store layout from a different perspective. For example, if you own a retail store, aerial photography can help you showcase your products and layout in a way that is more engaging than a simple photo. This can help your customers better understand your products and the layout of your store, which can lead to more engagement, sales, and positive brand impressions. Similarly, if you own a real estate business, aerial photography can help you create better real estate marketing materials that showcase properties from a unique angle. This can help you stand out from other real estate agents and create engaging marketing materials that showcase your skills as a real estate agent.

Capturing Quality Images from Different Angles and Distances

Aerial photography can also help you capture different images from different angles and distances. This can help you create more engaging visual content for your website, social media, and other marketing materials. For example, if you own a retail store or other type of business that sells products or services, you may want to add photos of your products or services to your website. However, if you take photos on the ground, they may not provide the best visual representation of your products. Aerial photography can help you capture images from different angles and distances that make your products appear more engaging, attractive, and true-to-life. This can help you better promote your business and products by visually representing them in a way that is more engaging and true-to-life than simple photos from the ground. For real estate businesses, aerial photography can help you capture images from different angles and distances that enable you to showcase properties from a unique perspective. This can help you better showcase properties and attract new customers. However, this can also help you create better documentation for customers who are interested in buying or renting a property.

Leveraging Aerial Photography and Video Services for Data Collection and Analysis

Aerial photography and video services can also help you collect data and analyze your business’s performance. For example, if you own a retail business that sells products online, you may want to use aerial photography and video services to gauge customer interest in your products. This can help you better understand your customers’ shopping habits and how they interact with your products. It can also help you track and measure product views, clicks, and more to better analyze and improve your online marketing efforts. Similarly, if you own a real estate business, you may want to use aerial photography and video services to gauge customer interest in properties. This can help you better track and measure property views, clicks, and more to better analyze and improve your real estate marketing efforts. It can also help you track and collect data from potential customers to better understand their preferences and needs. This can help you better meet their needs and ultimately close more sales.

Incorporating Aerial Photography and Video Services into Your Business’s Social Media Marketing Strategy

Aerial photography and video services can also help you enhance your social media marketing strategy by creatively incorporating high-quality visual content into your posts. For example, if you own a retail business, you can produce high-quality images of your products and store layout and incorporate those images into your posts on social media. This can help you engage your customers on social media and create more visually engaging posts, which can lead to more likes, comments, and shares. Similarly, if you own a real estate business, you can produce images of properties and incorporate those images into your posts on social media. This can help you engage your customers on social media and create more visually engaging posts, which can lead to more likes, comments, and shares. It can also help you visually engage potential customers who are interested in buying or renting a property.

How to Find the Right Provider for Your Business’s Needs

Before you invest in aerial photography and video services, you should consider what type of provider will best meet your needs. First, you’ll want to decide whether you want to use an aerial photography drone or an aerobatic aircraft. Aerial photography drones are typically smaller and can operate during daylight hours. Aerobatic aircraft, on the other hand, are larger aircraft that can operate at night and during inclement weather. As such, they are able to fly at a higher altitude, which enables them to produce higher-quality images. Aerial photography drones typically cost less than aerobatic aircraft, but they produce lower-quality images. Alternatively, aerobatic aircraft typically cost more than aerial photography drones, but they produce higher-quality images. Additionally, you’ll want to decide whether you want a single-rotor or dual-rotor aircraft. Single-rotor aircraft can fly slower and lower than dual-rotor aircraft, but they can also be more challenging to control and fly. Dual-rotor aircraft, on the other hand, can fly faster and higher than single-rotor aircraft, but they are easier to control. If you decide to use an aerobatic aircraft, you’ll also want to consider different factors, such as your preferred operation hours and location, and your desired image quality. To help you make the best decision for your business, you can use our visual guide to find the right provider for your needs.

Conclusion

Aerial photography and video services can be a great way to visually enhance your brand, increase customer engagement, and create high-quality marketing materials for your business. Before deciding on a provider, you should understand the benefits these services can provide for your business. You’ll want to decide whether to use an aerial photography drone or an aerobatic aircraft, and you’ll want to decide on a provider that best meets your needs.

314-604-6544
stlouisaerialphotography@gmail.com
Robert Haller, Drone Specialist

Drones used in construction will keep you informed and on schedule for your project.

Posted on 10/07/2022 by stlouisaerialphotography

Drones are changing how construction job sites are managed by providing progress photos, stockpile quantities, and other data. Instead of using outdated Google maps, a drone can provide an up-to-date view of a property.

BJC Queeny Tower construction progression with drone video and photography

For example, we can capture aerial images at different altitudes to provide you with a bird’s eye view of what your current tenants would see out of every window.

Zoning meetings can be conducted without waiting for the zoning commission to send a representative. Use drones and maps to save time, money, and accelerate the approval process. It’s all about saving time, cash, and speeding up the approval process.

Document the job site’s condition (and the roads leading to it) before you start working. We can record the condition of the roads before your trucks and heavy equipment arrive.

Capture the interior progress of your project. We offer comprehensive interior drone footage services. This is a great way to offer progress insights, provide a view of your interior and keep stakeholders informed as your job progresses.

314-604-6544
stlouisaerialphotography@gmail.com
Robert Haller, Drone Specialist

What To Expect When You Hire Drone Aerial Photography Services

Posted on 08/31/2022 by stlouisaerialphotography

Drone Pilot and Inspire UAV with Cine Camera

Drones can be used for a variety of different purposes. If you own a business, you may want to hire drone aerial photography services in order to take high-quality pictures of your property. These photos will help you market your services more effectively, and they can also be used on your website, social media pages, and other promotional materials. Working with an aerial photography company can be beneficial because they have the necessary expertise and equipment. However, this will likely come at a cost. In this article, we will discuss what to expect when hiring drone aerial photography services.

Know What You Want To See
When hiring a drone company, you may want to know what you want to see in the photos. First, you will want to confirm that they have a permit to fly in your area. In addition, you may want to ensure that the images are high-quality, and that they have the right equipment for the job. You may also want to see if the drone company is insured and licensed to fly in your area.

Drones Will Help You Take Better Photos
Drones can assist you in taking aerial photos and videos from above your property. This allows you to capture images and videos from a different perspective, and they are more likely to get your property or service a lot of attention. In addition, aerial images stand out more than images taken from the ground. Aerial images can be used in a variety of different ways, including on your website, social media pages, brochures, and even in TV commercials. Aerial images can help set your business apart from the competition, and they can also generate interest in your services. For example, if you are a landscaper, an aerial image of one of your recent projects can help potential customers decide if you are the right company for them.

Research And Find The Right Company
Doing research will help you find a company that has the necessary equipment and expertise for the job. When hiring a company to take aerial photos of your property, you may want to ask a few questions to find out if they are the right company for the job. For example, you may want to ask how long they have been in business, any experience they have with photographing your industry, the types of photos they take, and what their rates are. You can also ask if they have liability insurance, and if they are licensed to fly in your area.

When Can You Expect To Receive The Photos?
You may want to set a timeline for when you expect to receive the photos from the drone company you hire. For example, you may want to ask when they plan to take the photos, and when you can expect to receive them. This will help you plan your marketing and social media strategy better. The process for taking photos with drones can take a few hours, so it is likely that the photos will be ready a few days after the photo shoot. You may want to receive the photos in a digital format, including on a flash drive or an online server.

314-604-6544
stlouisaerialphotography@gmail.com
Robert Haller, Drone Specialist

Drone Photography and Video Services in St. Louis

Posted on 08/01/2022 by stlouisaerialphotography

For businesses, corporate headquarters and multiple office branch locations. Aerial photos and video that showcase your geographic footprint.

For Commercial Property Owners. Whether it’s for insurance or real estate purposes we can capture your commercial property in the best light.

Monitor and track your construction site progress from the sky with detailed aerial, drone video and photography. For larger areas, we fly airplanes too. We’ll capture images from various altitudes, distances, and directions to give you the full geographic picture of your project.

We can submit updates on a daily or weekly basis; or whatever time schedule you would prefer. And for any length of calendar time. We’ve been flying some larger projects for years.

For this building development project, we capture aerial video and photographs on a monthly basis to provide progress construction updates.

Construction Progress Monitoring
Record the progress of a construction job on a periodic basis, to keep a permanent record for legal, billing, or archiving purposes.

Building Lots & Prospective Site Surveys
Only an aerial photograph can provide you with a birds-eye view of potential building sites, showing surrounding features you just can’t see and appreciate from the ground.

Drone aerial photography and video for insurance firms.
It is sometimes critical to document events like storms, tornados, fires, any and all damages for insurance purposes, whether you are the insurer or the policyholder. Making sure there is a permanent record of such events can protect either party in the event of a claim or a disputed claim. We can help with hard evidence to support your case.

314-604-6544
stlouisaerialphotography@gmail.com
Robert Haller, Drone Specialist