Video production has become an essential tool for growth marketers in service businesses. It is one of the most effective marketing tools available, providing visually appealing information that is easily understood and keeps viewers interested 1. In this blog post, we will explore the importance of video production for growth marketers in service businesses.
Video Increases Sales Margins
One of the primary reasons why video production is important for growth marketers in service businesses is that it increases sales margins. According to Wyzowl Research, 87% of marketers feel that video has a direct, positive impact on sales 2. This is because video content is more engaging and memorable than other forms of content, making it more likely to convert viewers into customers.
Video Effectively Portrays Brand Identity
Another reason why video production is important for growth marketers in service businesses is that it effectively portrays brand identity. A well-produced video can convey the personality and values of a brand in a way that other forms of content cannot. This helps to build trust with potential customers and makes it more likely that they will choose your business over your competitors.
Video Content Keeps You on Top of Search Results
Video content also helps to keep your business on top of search results. Search engines like Google prioritize video content in their search results because it is more engaging and provides a better user experience. This means that by producing high-quality video content, you can improve your search engine rankings and drive more traffic to your website.
Video Can Explain Any Concept Clearly
Video production is also important for growth marketers in service businesses because it can explain any concept clearly. Whether you are trying to explain a complex product or service or provide instructions on how to use your product, video content can do so in a way that is easy for viewers to understand. This helps to reduce confusion and increase customer satisfaction.
Social Media Platforms are More Receptive to Branded Videos
Finally, social media platforms are more receptive to branded videos than other forms of content. According to video production professional Sarah Fisher, video increases content shareability, leading to 12 times the number of shares on social media than text and image content combined 3. This means that by producing high-quality video content, you can reach a much wider audience on social media and drive more traffic to your website.
Video production is an essential tool for growth marketers in service businesses. It increases sales margins, effectively portrays brand identity, keeps you on top of search results, can explain any concept clearly, and is more shareable on social media. By investing in high-quality video production, you can improve your marketing efforts and drive more growth for your business.