High Above the Competition: Creative Ways to Use Drone Shots in Ads and Promos

Posted on 06/25/2025 by stlouisaerialphotography

In today’s crowded marketing landscape, grabbing attention quickly—and holding it—is more critical than ever. Aerial footage, once reserved for high-budget productions, is now a strategic asset available to businesses of all sizes. Thanks to advances in drone technology and the expertise of professional aerial teams, your brand can rise above the noise—literally and figuratively. At St Louis Aerial Photography, we’ve seen firsthand how creative drone shots can elevate advertising and promotional campaigns across industries.

Here are several imaginative and highly effective ways to incorporate drone footage into your marketing strategy:

1. Establish a Sense of Scale and Scope

Whether you’re showcasing a sprawling corporate campus, a real estate development, or a manufacturing facility, aerial shots give viewers an instant understanding of size, capability, and presence. In commercials or brand videos, starting with a high-altitude establishing shot and transitioning to tighter frames builds narrative and visual interest while conveying professionalism.

Tip: A rising or sweeping drone shot can serve as a dramatic opener or closer in promotional spots.

2. Create Movement Without Motion Graphics

Drone footage adds natural, cinematic motion that brings energy to otherwise static scenes. A gentle glide over a product launch event or a smooth orbit around your building can feel more authentic than over-processed animation and keeps your audience engaged.

Tip: Pair subtle motion with voiceover and music for emotion-driven promos.

3. Highlight Environmental Impact or Sustainability

Many companies are eager to share their commitment to green practices—but it’s hard to show sustainability from ground level. Drone imagery helps you visually represent eco-friendly rooftops, green spaces, solar installations, or nature-integrated designs in an eye-catching way that supports your narrative.

Tip: A slow aerial pan across landscaped grounds or solar panels adds credibility to your message.

4. Follow the Action in Real Time

From construction timelines to large-scale events, drone cameras provide dynamic footage of things in motion. Perfect for time-lapse, before-and-after reels, or live footage of people engaging with your brand, this approach shows your company in action—literally building, hosting, and growing.

Tip: Consider overhead tracking shots or reveal sequences for maximum visual impact.

5. Tell a Story with Transitions

Drone footage offers natural transition points between scenes. For example, fly upward from an office interior to reveal the company’s headquarters, then cut to the boardroom where strategy is in action. These transitions feel polished and cinematic—enhancing the overall production value of any promotional video.

Tip: Use altitude or motion to transition between departments, locations, or product stories.

6. Bring Social Media Content to Life

Short drone clips are perfect for Instagram Reels, LinkedIn updates, or YouTube bumpers. Their visually stunning perspective naturally stops thumbs from scrolling, and the novelty factor makes them incredibly shareable.

Tip: Repurpose longer commercial footage into bite-sized aerial clips for multi-platform use.

7. Inspire Emotion and Awe

The right aerial angle can elicit feelings of inspiration, confidence, or innovation—especially when synced with uplifting music and brand messaging. Use wide, soaring drone footage to symbolize forward momentum, big-picture thinking, or transformative impact.

Tip: Set the emotional tone early with slow, dramatic aerial reveals in your promo.

Why Work with St Louis Aerial Photography?

At St Louis Aerial Photography, we specialize in harnessing the full power of aerial imaging to make your brand stand out. As a full-service professional commercial photography and video production company, we bring the right gear and a highly experienced creative crew to every shoot, ensuring the highest quality image acquisition every time.

Our capabilities extend beyond drone operations—we offer studio and location video and photography, editing, post-production, and licensed drone pilots. Whether you’re creating an ad campaign, corporate video, or social media spot, we can customize your production to meet any media requirement.

We’re experts at repurposing your photography and video branding for multiple platforms to maximize your marketing investment. With deep knowledge of all file types, media styles, and accompanying software, plus cutting-edge AI integration, we ensure your content is not only stunning but future-proof.

Our private studio setup is ideal for small productions and interviews, complete with space for props and full lighting rigs. From indoor drone flights to custom interview studios, professional sound and camera operators, and full crew support, we handle every detail—so your final product is seamless and professional.

Since 1982, St Louis Aerial Photography has proudly served businesses, marketing firms, and creative agencies throughout the St. Louis region. Let us take your next production to new heights.

Ready to elevate your brand? Contact St Louis Aerial Photography and discover how our aerial expertise can transform your next campaign.

314-604-6544

^{stlouisaerialphotography@gmail.com}

Enhance Your Equity Offering with Dynamic Commercial Property Videos utilizing ground and aerial production crews

Posted on 03/10/2024 by stlouisaerialphotography

In the realm of business and real estate, visual representation holds immense power. The adage “a picture is worth a thousand words” rings especially true when it comes to showcasing commercial properties. Whether you’re a real estate developer, property manager, or investor, leveraging dynamic commercial property videos can significantly enhance your equity offering. In this comprehensive guide, we’ll explore the importance of incorporating ground and aerial production crews to capture stunning visuals that captivate your audience and drive results.

Whether it’s showcasing expansive grounds, proximity to transportation hubs, or panoramic views, aerial production elevates the visual appeal and marketability of your commercial properties.

The Power of Visual Storytelling

In today’s digital age, attention spans are dwindling, and competition for audience engagement is fierce. To stand out in the crowded marketplace, it’s crucial to leverage the power of visual storytelling. Commercial property videos offer a compelling medium to showcase the unique features, amenities, and value propositions of your properties. By weaving together captivating visuals, immersive footage, and engaging narratives, you can effectively communicate the essence and potential of your commercial assets.

Ground vs. Aerial Production: Finding the Perfect Balance

When it comes to creating impactful commercial property videos, striking the right balance between ground and aerial production is key. Ground-level footage provides viewers with a comprehensive view of the property’s interiors, exteriors, and surrounding environments. It allows for close-up shots of architectural details, interior design elements, and lifestyle amenities, enabling prospective tenants or investors to envision themselves within the space.

On the other hand, aerial production adds a dynamic and cinematic dimension to your videos. By capturing stunning aerial views of the property, surrounding landscapes, and neighborhood amenities, aerial footage provides viewers with a bird’s-eye perspective, highlighting the property’s location, accessibility, and unique selling points. Whether it’s showcasing expansive grounds, proximity to transportation hubs, or panoramic views, aerial production elevates the visual appeal and marketability of your commercial properties.

The Role of Experienced Photography and Video Production Crews

Achieving the perfect blend of ground and aerial footage requires the expertise of experienced photography and video production crews. At St Louis Aerial Photography, we pride ourselves on our team of skilled professionals who specialize in capturing compelling visuals that resonate with your target audience. From meticulously planning shot sequences and scouting locations to executing flawless drone maneuvers and capturing breathtaking aerial imagery, our crew is dedicated to delivering unparalleled results that exceed your expectations.

Elevate Your Equity Offering with St Louis Aerial Photography

As a full-service professional commercial photography and video production company, St Louis Aerial Photography is equipped with the right equipment and creative crew service experience to ensure successful image acquisition. Whether you’re looking for full-service studio and location video and photography, editing, post-production, or licensed drone pilots, we’ve got you covered. We specialize in customizing productions to meet diverse media requirements and excel in repurposing photography and video branding to gain more traction.

Call to Action: As a full-service video and photography production company, St Louis Aerial Photography has worked with many businesses, marketing firms, and agencies in the St. Louis area for their corporate photography and video. Contact us today to elevate your equity offering with dynamic commercial property videos that leave a lasting impression on your audience.

In conclusion, by harnessing the power of dynamic commercial property videos utilizing ground and aerial production crews, you can effectively enhance your equity offering, attract potential tenants or investors, and drive business growth. Partner with St Louis Aerial Photography to bring your vision to life and achieve unparalleled success in the competitive real estate market.

314-604-6544

^{stlouisaerialphotography@gmail.com}

Questions for Business to Business Testimonial Videos

Posted on 02/13/2024 by stlouisaerialphotography

In the dynamic world of business-to-business (B2B) marketing, testimonial videos serve as invaluable tools for establishing trust, building credibility, and showcasing the real-life experiences of satisfied clients. Unlike traditional advertising, B2B testimonial videos offer a genuine perspective that resonates with potential customers, helping them make informed decisions about products or services. Crafting compelling testimonial videos requires thoughtful planning and insightful questioning to elicit meaningful responses from clients. In this article, we’ll delve into the essential questions to ask when creating impactful B2B testimonial videos.

Whether it’s increased efficiency, cost savings, or improved performance, these outcomes serve as compelling selling points.

Understanding the Client’s Experience

What Challenge Were You Facing?
- Begin by understanding the specific pain points or challenges the client encountered before utilizing your product or service. This sets the stage for viewers to relate to the testimonial on a personal level.
How Did Our Product/Service Address Your Needs?
- Dive deeper into the client’s journey by asking how your offering effectively addressed their challenges. Highlight specific features or solutions that made a difference in their experience.
What Were the Key Benefits or Outcomes?
- Explore the positive outcomes and benefits the client experienced as a result of using your product or service. Whether it’s increased efficiency, cost savings, or improved performance, these outcomes serve as compelling selling points.

Establishing Credibility

Why Did You Choose Our Company Over Others?
- Gain insights into what differentiated your company from competitors in the client’s eyes. Understanding the factors that influenced their decision reinforces your unique value proposition.
Can You Share Any Quantifiable Results or Metrics?
- Tangible metrics such as ROI, revenue growth, or time saved provide credibility and demonstrate the tangible impact of your offering. Incorporating quantifiable results adds substance to the testimonial.
How Would You Describe Your Overall Experience Working With Us?
- Assess the client’s satisfaction level and overall experience with your company. Positive feedback regarding customer service, communication, and support further strengthens your brand reputation.

Overcoming Objections

Were There Any Initial Concerns or Reservations?
- Acknowledge and address any initial hesitations or concerns the client had before choosing your product or service. This allows you to dispel common objections and build trust with potential customers.
How Did We Address Your Concerns or Questions?
- Highlight how your company effectively addressed the client’s concerns and provided solutions. Demonstrating responsiveness and attentiveness to client needs instills confidence in your brand.

Crafting a Compelling Narrative

Can You Share a Specific Success Story or Anecdote?
- Encourage the client to share memorable anecdotes or success stories related to their experience. These personal accounts add authenticity and emotional resonance to the testimonial video.
Is There Anything Else You Would Like to Add?
- Provide an opportunity for the client to share any additional insights, testimonials, or feedback they deem relevant. This open-ended question allows for spontaneity and may uncover unexpected gems.

Conclusion

By asking these strategic questions, you can capture authentic and compelling testimonials that resonate with your target audience. Remember to keep the tone conversational and genuine, allowing clients to express themselves freely. Utilize these testimonial videos across your marketing channels to enhance credibility, foster trust, and drive conversions.

Call to Action

As a full-service video and photography production company, St Louis Aerial Photography has worked with many businesses, marketing firms, and agencies in the St. Louis area for their corporate photography and video. Let us help you elevate your brand with impactful testimonial videos. Contact us today to discuss your project requirements!

St Louis Aerial Photography is a full-service professional commercial photography and video production company with the right equipment and creative crew service experience for successful conference documentation. They offer full-service studio and location video and photography, as well as editing and post-production. St Louis Aerial Photography can customize productions for diverse types of media requirements and specialize in repurposing photography and video branding. They are well-versed in all file types, styles of media, and accompanying software.