Should the Video Crew Shoot Drone B-Roll Before or After the Video Interview?

When it comes to planning a video production, one of the critical decisions that can impact the quality of your footage is the timing of shooting drone B-roll in relation to the video interview. As a videographer or photographer working with businesses, marketing firms, or agencies, you know that every production detail contributes to the final product. With drone footage becoming a more prominent tool in corporate videos, the question arises: Should the video crew shoot drone B-roll before or after the video interview?

You can tailor the drone shots to align with the tone, environment, and messaging of the video, ensuring that the B-roll enhances the overall narrative.

Let’s explore the advantages and best practices of both approaches so you can make an informed decision for your next production.

Shooting Drone B-Roll Before the Interview

1. Optimizing Lighting Conditions
When shooting drone B-roll before the interview, you can take advantage of natural lighting, especially during the golden hour (early morning or late afternoon). Outdoor shots with soft, flattering light create a beautiful visual tone and a professional feel for corporate videos. Once you start the interview, you might lose the ideal lighting conditions, especially if the production runs longer than expected.

2. Increased Flexibility
Filming drone B-roll before the interview allows you the flexibility to capture the ideal shots at your own pace, without worrying about interrupting the flow of the interview. Since drone shots often require careful planning and timing, you can allocate ample time to execute the shots with precision. This is especially important when coordinating with other members of the crew or working in outdoor settings with unpredictable factors such as wind or weather.

3. Reduced Distractions for the Interviewee
In many cases, interviewees may find the sound and presence of drones to be distracting. By shooting the drone B-roll first, you avoid the interruption of having to fly the drone during the interview, allowing the person on camera to focus entirely on delivering their message without external distractions.

4. Controlling the Narrative
Capturing drone footage before the interview gives you time to adjust the shots based on the story you’re telling. You can tailor the drone shots to align with the tone, environment, and messaging of the video, ensuring that the B-roll enhances the overall narrative. Whether you’re shooting establishing shots, sweeping landscape views, or aerial perspectives of the interview location, pre-planning the drone footage helps maintain consistency throughout the video.

Shooting Drone B-Roll After the Interview

While shooting drone B-roll before the interview offers multiple advantages, there may be situations where shooting after the interview is more appropriate.

1. Location-Based Context
If the interview is filmed on location and the surroundings play a significant role in the message of the video, shooting drone B-roll after the interview could make sense. This ensures that the drone shots are directly linked to the environment in which the interview took place, giving your audience a clear sense of the setting and enhancing the context of the interview.

2. Continuous Storytelling
In some cases, you may want to end the video with a powerful aerial shot that ties into the conclusion of the interview. Shooting drone B-roll after the interview provides the opportunity for seamless storytelling, with a final aerial perspective that underscores the main points of the video or leaves the audience with a lasting impression.

The Best Approach for Corporate Video Production

While both options have their merits, in most cases, shooting drone B-roll before the interview is the optimal approach. It gives you the flexibility to get the best lighting, the right shots, and the peace of mind that the interview won’t be disrupted. Additionally, by capturing the drone footage ahead of time, you ensure that your production schedule remains fluid and you have sufficient time to focus on the interview.

That said, every production is unique. Factors such as the location, story, and timing of your shoot may influence whether shooting drone B-roll before or after the interview is best. The key is to plan the logistics of your shoot thoroughly and consider how each element will contribute to the overall flow and narrative of your video.

Why St. Louis Aerial Photography Is Your Ideal Partner for Video Production

At St. Louis Aerial Photography, we’ve been producing high-quality corporate video and photography since 1982. We specialize in creating customized productions for a wide range of media requirements, and our experienced crew is well-versed in all aspects of professional video and photography, including drone services.

Our full-service offerings include:

  • Full-service studio and location video and photography
  • Editing and post-production
  • Licensed drone pilots
  • Private studio lighting and visual setups perfect for small productions and interviews
  • Repurposing your photography and video branding to maximize its reach and effectiveness

Our creative team can help with every part of your production, from providing the right equipment to offering specialized sound and camera operators. We have a private studio large enough to accommodate props and to create custom setups for interviews and scenes. With the ability to fly our specialized drones indoors and customize your production to meet your specific needs, St. Louis Aerial Photography is the right partner for your next corporate video project.

Whether you need dynamic drone footage, custom interview setups, or expert post-production services, St. Louis Aerial Photography has the right tools and experience to make your vision a reality. Our team is dedicated to ensuring your production goes smoothly and delivers the professional results you expect.

Reach out to us today to learn more about how we can elevate your corporate video production.

314-604-6544

stlouisaerialphotography@gmail.com

Product Photography Studio Techniques for Capturing the Perfect Shot

In today’s visually driven market, high-quality product photography is crucial for businesses aiming to make a strong impression. The right imagery can set your brand apart, captivating potential customers and driving engagement. For decision-makers responsible for selecting photography and video production services, understanding advanced studio techniques can significantly impact the effectiveness of your visual content. This article delves into expert techniques for capturing the perfect shot in a studio setting.

Mastering the Fundamentals

Before exploring advanced methods, it’s essential to solidify the foundational aspects of product photography:

  1. Lighting: The quality of light can make or break a photo. Soft, diffused lighting helps to eliminate harsh shadows and highlights, creating a balanced and appealing image. Employing a combination of key lights, fill lights, and backlights can enhance the depth and dimension of the product.
  2. Backgrounds: A clean, distraction-free background ensures that the product remains the focal point. White backgrounds are popular for their simplicity, but colored or textured backgrounds can add a creative flair and highlight different product features.
  3. Composition: The arrangement of elements within the frame is critical. Use the rule of thirds, leading lines, and framing techniques to guide the viewer’s eye towards the product, creating a harmonious and engaging composition.

Advanced Studio Techniques

1. Focus Stacking

Focus stacking involves taking multiple images of the same subject at varying focus distances and merging them in post-production. This technique ensures every part of the product is in sharp focus, resulting in a detailed and crisp final image. It’s particularly beneficial for products with intricate details that need to be highlighted.

2. Lighting Modifiers

The use of lighting modifiers such as softboxes, reflectors, and diffusers can drastically improve the quality of light. Softboxes create soft, even illumination, minimizing harsh shadows. Reflectors bounce light back onto the product, filling in shadows and adding depth. Diffusers soften the light, making it more flattering for reflective or glossy surfaces.

3. Creative Angles and Perspectives

Exploring various angles and perspectives can add a unique touch to your product photography. Shooting from above, below, or at unconventional angles can showcase the product’s features in an engaging manner. Macro photography, which captures extreme close-ups, is excellent for highlighting fine details and craftsmanship.

4. Post-Production Mastery

Editing plays a vital role in product photography. Software like Adobe Photoshop and Lightroom allows for color enhancement, exposure adjustment, and imperfection removal. Techniques such as color grading, retouching, and background removal can elevate an image from good to great. Consistent editing styles help maintain a cohesive brand identity.

5. Utilizing Props and Context

Incorporating props can provide context and scale, aiding customers in visualizing the product’s use. However, it’s crucial to ensure that props complement rather than overshadow the product. They should enhance the story you’re telling and add to the product’s appeal.

Why Choose St Louis Aerial Photography?

At St Louis Aerial Photography, we combine technical prowess with creative expertise to deliver exceptional product photography. As a full-service professional commercial photography and video production company, we offer a comprehensive suite of services:

  • Studio and Location Video and Photography: Whether you need controlled studio shoots or dynamic on-location photography, our team is equipped to handle it all.
  • Editing and Post-Production: Our skilled editors are adept in all types of media and software, ensuring your photos are polished and professional.
  • Licensed Drone Pilots: For unique and captivating aerial perspectives, our licensed drone pilots can capture stunning visuals.
  • Custom Productions: We tailor our services to meet your specific media requirements, ensuring your brand stands out in a crowded market.
  • Repurposing for Branding: We specialize in adapting your photography and video content for various platforms, maximizing your reach and impact.
  • Private Studio Setup: Our studio is ideal for small productions and interview scenes, with ample space for props to enhance your setup.
  • Comprehensive Support: From private custom interview setups to providing sound and camera operators, we have everything you need for a flawless production.

With extensive experience collaborating with businesses, marketing firms, and agencies in the St. Louis area, St Louis Aerial Photography is your trusted partner for all your corporate photography and video needs. Our commitment to excellence ensures that your products are showcased in the best possible light, driving engagement and boosting your brand’s image.


By employing these advanced studio techniques and partnering with a professional service like St Louis Aerial Photography, you can significantly elevate your product photography. Contact us today to discuss how we can help you capture the perfect shot for your brand.

314-604-6544

stlouisaerialphotography@gmail.com

Questions for Business to Business Testimonial Videos

In the dynamic world of business-to-business (B2B) marketing, testimonial videos serve as invaluable tools for establishing trust, building credibility, and showcasing the real-life experiences of satisfied clients. Unlike traditional advertising, B2B testimonial videos offer a genuine perspective that resonates with potential customers, helping them make informed decisions about products or services. Crafting compelling testimonial videos requires thoughtful planning and insightful questioning to elicit meaningful responses from clients. In this article, we’ll delve into the essential questions to ask when creating impactful B2B testimonial videos.

Whether it’s increased efficiency, cost savings, or improved performance, these outcomes serve as compelling selling points.

Understanding the Client’s Experience

  1. What Challenge Were You Facing?
    • Begin by understanding the specific pain points or challenges the client encountered before utilizing your product or service. This sets the stage for viewers to relate to the testimonial on a personal level.
  2. How Did Our Product/Service Address Your Needs?
    • Dive deeper into the client’s journey by asking how your offering effectively addressed their challenges. Highlight specific features or solutions that made a difference in their experience.
  3. What Were the Key Benefits or Outcomes?
    • Explore the positive outcomes and benefits the client experienced as a result of using your product or service. Whether it’s increased efficiency, cost savings, or improved performance, these outcomes serve as compelling selling points.

Establishing Credibility

  1. Why Did You Choose Our Company Over Others?
    • Gain insights into what differentiated your company from competitors in the client’s eyes. Understanding the factors that influenced their decision reinforces your unique value proposition.
  2. Can You Share Any Quantifiable Results or Metrics?
    • Tangible metrics such as ROI, revenue growth, or time saved provide credibility and demonstrate the tangible impact of your offering. Incorporating quantifiable results adds substance to the testimonial.
  3. How Would You Describe Your Overall Experience Working With Us?
    • Assess the client’s satisfaction level and overall experience with your company. Positive feedback regarding customer service, communication, and support further strengthens your brand reputation.

Overcoming Objections

  1. Were There Any Initial Concerns or Reservations?
    • Acknowledge and address any initial hesitations or concerns the client had before choosing your product or service. This allows you to dispel common objections and build trust with potential customers.
  2. How Did We Address Your Concerns or Questions?
    • Highlight how your company effectively addressed the client’s concerns and provided solutions. Demonstrating responsiveness and attentiveness to client needs instills confidence in your brand.

Crafting a Compelling Narrative

  1. Can You Share a Specific Success Story or Anecdote?
    • Encourage the client to share memorable anecdotes or success stories related to their experience. These personal accounts add authenticity and emotional resonance to the testimonial video.
  2. Is There Anything Else You Would Like to Add?
    • Provide an opportunity for the client to share any additional insights, testimonials, or feedback they deem relevant. This open-ended question allows for spontaneity and may uncover unexpected gems.

Conclusion

By asking these strategic questions, you can capture authentic and compelling testimonials that resonate with your target audience. Remember to keep the tone conversational and genuine, allowing clients to express themselves freely. Utilize these testimonial videos across your marketing channels to enhance credibility, foster trust, and drive conversions.

Call to Action

As a full-service video and photography production company, St Louis Aerial Photography has worked with many businesses, marketing firms, and agencies in the St. Louis area for their corporate photography and video. Let us help you elevate your brand with impactful testimonial videos. Contact us today to discuss your project requirements!


St Louis Aerial Photography is a full-service professional commercial photography and video production company with the right equipment and creative crew service experience for successful conference documentation. They offer full-service studio and location video and photography, as well as editing and post-production. St Louis Aerial Photography can customize productions for diverse types of media requirements and specialize in repurposing photography and video branding. They are well-versed in all file types, styles of media, and accompanying software.

314-604-6544

stlouisaerialphotography@gmail.com

Enhancing Your Testimonial Videos with Drone B-Roll Footage

At St Louis Aerial Photography & Video, we understand the power of storytelling in visual media. We specialize in creating compelling testimonial videos for businesses that leave a lasting impact on their target audience. One of the most effective techniques we employ to enhance these videos is the use of drone B-roll footage. In this article, we will explore how incorporating aerial shots can elevate your testimonial videos and provide a unique perspective that captivates viewers.

Elevate the overall production value and create a memorable viewing experience for your audience.

Why Testimonial Videos?

Testimonial videos are an invaluable marketing tool for businesses of all sizes. They offer a genuine and authentic portrayal of a satisfied customer’s experience with your products or services. When potential customers see real people sharing their positive experiences, it builds trust, credibility, and a personal connection. Testimonial videos can effectively influence purchasing decisions and drive customer engagement.

However, creating compelling testimonial videos goes beyond just capturing interviews. It requires a well-crafted narrative that engages viewers and leaves a lasting impression. That’s where drone B-roll footage comes into play.

The Power of Aerial Perspective

Drone technology has revolutionized the way we capture videos. It provides a unique vantage point, allowing us to showcase locations, products, or services in a visually stunning and immersive manner. By incorporating aerial shots into your testimonial videos, you can elevate the overall production value and create a memorable viewing experience for your audience.

1. Showcasing Locations

If your business operates in a visually appealing location, drone B-roll footage can showcase it in all its glory. Whether it’s a breathtaking natural landscape, a bustling cityscape, or a picturesque architectural marvel, aerial shots capture the essence of a place like no other. By adding these shots to your testimonial videos, you create a visual backdrop that adds depth and context to the testimonials.

2. Highlighting Product Features

For businesses that offer tangible products, aerial footage can be an excellent way to highlight their features and capabilities. Drones can fly around and above the product, capturing it from various angles and perspectives. Whether it’s a sleek new gadget, a luxury vehicle, or a stunning piece of architecture, aerial shots can provide a dynamic and captivating portrayal of the product’s design, functionality, and scale.

3. Emphasizing Scale and Impact

Aerial shots are particularly effective in industries where scale and impact are important. If your business operates in construction, real estate, or infrastructure development, showcasing the grandeur of your projects from above can be truly awe-inspiring. Testimonial videos with drone B-roll footage can capture the scale, scope, and progress of your work, leaving a lasting impression on viewers and instilling confidence in your capabilities.

4. Creating Visual Transitions

In addition to their standalone impact, aerial shots can also serve as visually engaging transitions between testimonial segments. By seamlessly blending drone B-roll footage with interviews, you can create a smooth and captivating viewing experience. These transitions keep viewers engaged and help maintain a cohesive narrative flow throughout the video.

St Louis Aerial Photography & Video: Your Testimonial Video Partner

As experienced multimedia creators, St Louis Aerial Photography & Video has mastered the art of incorporating drone B-roll footage into testimonial videos. We have a team of skilled drone pilots and video producers who can capture stunning aerial shots that enhance your brand’s storytelling. With our expertise in commercial photography and video production, we are well-equipped to meet your branding and business marketing communications needs.

Located in St. Louis, we have a deep understanding of the local landscape and can seamlessly integrate aerial and ground video production to deliver exceptional results. Our commitment to quality and attention to detail ensure that your testimonial videos not only resonate with your audience but also leave a lasting impact.

As a full-service commercial photography and video company, we offer a comprehensive range of services to cater to your specific requirements. From initial conceptualization and scripting to shooting, editing, and post-production, we handle every aspect of the video creation process with utmost professionalism and creativity.

Contact St Louis Aerial Photography & Video today to discuss how we can help you create captivating testimonial videos that incorporate drone B-roll footage. Boost your brand’s marketing efforts and leave a lasting impression on your audience with our expertise in aerial and ground video production.

As experienced multimedia creators, St Louis Aerial Photography & Video has created many testimonial video productions. Contact us today to discuss your branding and business marketing communications needs.

314-604-6544

stlouisaerialphotography@gmail.com

Live Event Webcasting | Indoor Drone Video Production

Our video crew can help with your live video webcasting.  Our platform allows you to broadcast a live event or on-demand HD quality audio or video presentation to hundreds or thousands of attendees.  Combined with powerful reporting capabilities, marketers and sales executives can measure results and refine future campaigns.
We offer world-class customer support to help make your webcasts as powerful and effective as possible. We also supply event production services – camera crew, sound, staging and lighting.  We can shoot indoor aerials safely for plant tours and live convention gatherings.


314-604-6544
stlouisaerialphotography@gmail.com
Robert Haller, Drone Specialist

Fox 2 News St Louis Drones by Mandy Murphy

Here is a report on our company from Mandy Murphy Fox 2 News.

ST. LOUIS (KTVI) – The FAA last week decided to allow commercial use of drones under strict guidelines. The decision has been in the works since 2005 and still needs final approval. Current rules for drones are to fly for recreation. If commercial you need a pilot’s license. The new FAA rules allow for drones under 55 pounds, you must fly below 500 feet, further than 5 miles from an airport and not directly overhead of people. You must maintain constant visual line of site with the drone.

Haller Concepts of South County is already using drones from commercial photography and video. Safety is the most important aspect for Haller. They always use a two-man crew. One person operates the drone and keeps constant line of sight while the other watches the shot and directs the operator. Haller and many others like them will get their certificate of authorization.

Technology is far outpacing government rules. Law enforcement across the country are interested in using drones. St. Louis Police have asked for permission from the FAA. Groups like drone free St. Louis are opposed to police drones. They want strict privacy rules from the government.

Right now, the new ruling does not allow for companies like Amazon to begin delivering packages using a GPS drone. Line of sight is still required. It may take a year or two for the new FAA rules to be fully implemented.

Here is the original link to the Fox 2 News report on St Louis Drones Video Production

New drone rules allow for commercial use

314-892-1233
stlouisaerialphotography@gmail.com
Robert Haller, St Louis Video Producer

corporate video production st louis

Most of our web work for companies consists of video and photography. We do videotape a great deal of aerial work in st louis, but also produce a myriad of corporate productions on the ground.

Our video production services are targeted to small business owners and individuals who will benefit from a smaller video production company to create and produce their video. We are locally grown and St Louis based.

314-892-1233
Robert Haller, St Louis Video Producer
St Louis Video Production
stlouisvideoproduction@gmail.com